Privacy Policy

EFFECTIVE DATE: [9/27/2022]

This Privacy Policy describes how Lancaster Archery Supply, Inc. (“Lancaster Archery”, “we”, “our”, or “us”) collects, uses, and shares personal information of users (‘you”, “your”, and “consumer”) of the following websites www.lancasterarchery.com,  www.lancasterarcherydealer.com,  www.lancasterarcheryacademy.com,  www.galaxyarchery.com,  www.competitionarcherymedia.com, and when you shop in our stores, compete in or attend our competitions, use our catalogs, or when you speak with us over the phone (the “Site”). We periodically update this Privacy Policy and reserve the right to change the provisions of this Privacy Policy or our privacy practices at any time. If you subscribe to Lancaster Archery, then you will receive a notification when this Privacy Policy is modified. Also, when you visit the Site, we will alert you to any changes that have been made, and you can check if these changes apply to you by looking at the Effective Date of the Privacy Policy.

 

Your Rights to Your Personal Information

• You have the right to request that we disclose to you, and provide a copy of, the personal information we collect about you (this means categories of: sources of collection, business or commercial purposes, personal information, third parties we share with, and the specific information we have collected);
• You have the right to request that we disclose to you the personal information we sell to third parties or disclose to third parties for a business purpose (this means categories of: personal information we collect, personal information that we have sold, third parties we have sold to, and personal information that we have disclosed because of a business purpose); Please note: Lancaster Archery never sells any personal information of consumers who visit the Site or use our services.
• You have the right to opt out of the sale of your personal information; Please note: Lancaster Archery never sells any personal information, and if we ever change our policy, we will notify you in advance, and you may exercise this right before any sale occurs.
• You have the right to request that we delete the personal information we have collected about you (this does not mean information we need to: complete a transaction, service, or contract with you, uphold a legal obligation or protect our legal interests, fix system functionalities, exercise free speech, and use the information internally within consumers’ normal expectations);
• You have the right to request that we correct the personal information we have collected about you that you believe is incorrect or untruthful;
• You have the right to request that we limit the collection, use, and retention of your personal information if you are challenging our data privacy practices as to their accuracy, lawfulness, or grounds for processing, and if your data is required in a legal proceeding;
• You have the right to receive the personal information we have collected about you that we processed based on your consent or by automated means. You have a right to receive this information in an electronic format that is commonly used and accessed and to transmit this data to another person or entity;
• You have the right to object to our processing of your personal information where such processing is based on our legitimate interest and your reasons for objecting overrides our interest or where we process your personal information for direct marketing purposes;
• You have the right to not be subject to decision-making based solely on an automated process, such as an algorithm, which is legally binding or which significantly affects your rights, unless the process is absolutely necessary, authorized by law, or you have given consent;
• If you are a European Data Subject and you think your rights under this Privacy Policy have been violated, you have the right to file a complaint with your National Data Protection Authority, which can be found here; and
• You have the right to be free from discrimination based upon your exercise of these privacy rights or other similar rights.

 

How to Exercise Your Rights

To exercise any of the above rights, or if you have any questions about these rights, you or someone on your behalf (“authorized agent”) can send a request to privacyrequest@lancasterarchery.com or call toll-free 1-855-922-7772. To verify that the request is authentic, we may require that such request be sent from the email address associated with your personal information and/or ask that you provide personal information that we already have on file. If you are accessing your rights through an authorized agent, we may require that you provide written, signed permission detailing the authorization and verify your own identity, before we communicate with your authorized agent. We will require your authorized agent to follow the same steps we require of consumers to exercise their own rights. The more sensitive the information requested, the more information we may require to verify your or your agent’s identity. While we will comply reasonably and promptly with your request, we may need to retain some of your information for our own record keeping or to fulfill a legal obligation. If we cannot reasonably verify your identity, or we believe that a request is fraudulent, we may deny your request in whole or in part. You may learn about our personal information collection practices generally, below. Furthermore, even if we are able to verify your identity, we will never disclose a social security number, driver’s license number, health insurance or medical identification number, unique biometric data, an account password, or security questions and answers.

If you are a subscriber to Lancaster Archery, you may correct, update, or remove your information by making the change on your user account settings page. If you no longer desire our services, please contact us directly at 1-855-922-7772. If any of the information you wish to access or delete cannot be done so through logging onto your user account, we will require you to re-authenticate your identity before we disclose or delete your personal information.

 

What Is Personal Information?

Personal information means any data or information that specifically relates to an individual person who can be directly or indirectly identified, such as a combination of name, mailing address, email address, phone number, or account number. It may also include other information about you, such as gender, date of birth, or other demographic information, or about your use of the Site, such as IP address or cookies. Personal information, whether individually or collectively, is only ever information that identifies or can identify a particular person, household, or device.

 

Notice at Collection

The following details information concerning: 1. When Do We Collect Personal Information, 2. Categories of Personal Information We Collect, 3. Categories of Sources We Use to Collect Personal Information, 4. How We Use Your Personal Information, and 5. Whether We Share this Information with Third Parties:

The Following Collection Tools are Used Throughout the Site:

 

Email Service Provider

• Collects: IP Addresses, Website Navigation Data (where you click and what you click on), Name, Address, Phone Number, Email Address, Cookies, and ISP
• Source: Automatically collected when consumer enters the Site using third-party data analytic providers or cookies
• Use: Marketing and Soliciting or enabling a commercial transaction
• Third Party Sharing: None
• Legal Basis for Collection: Consent; and Our legitimate interest to directly market our products to you and other consumers, and better understand our consumers and what they buy

 

 New Relic Insights

• Collects: IP Address, Demographic Information, Browser Information, Website Navigation Data (where you click and what you click on), Server Domain, Name, Address, Phone Number, Email Address
• Source: Automatically collected when consumer enters the Site using third-party data analytic providers
• Use: Debugging; Repairing errors in the Site; and Internal Research
• Third Party Sharing: None
• Legal Basis for Collection: Consent; and Our legitimate interest to maintain and improve the functionality of the Site, and better understand our consumers and what they buy

 

Google Tag Manager, Google AdWords, Google Dynamic Remarketing, and Google Analytics

• Collects: Cookies, ISP, Website Navigation Data (where you click and what you click on), Browser Information, Ad Views, Demographic Data, IP Address, Search History, Location Data, Device ID, Name, Address, Phone Number, Email Address, Login
• Source: Automatically collected when consumer enters the Site using third-party data analytic providers
• Use: Auditing consumer interactions with the Site to ensure advertisements are effective and reaching consumers; Maintaining the quality and safety of services; Improving services; Marketing; and Soliciting or enabling a commercial transaction
• Third Party Sharing: Yes, data analytics providers
• Legal Basis for Collection: Consent; and Our legitimate interest to understand our consumers and ensure that our direct marketing is relevant to their needs, improve and ensure the security of the Site, and maintain the quality of the services that we provide

 

Facebook Pixel:

• Collects: IP Addresses, Website Navigation Data (where you click and what you click on), Website Action Data (what services and features of the Website you use and how you use them), Cookies, Facebook Page Information, Email Address, Browser/HTTP Information Consumer Entered Data, and ISP
• Source: Automatically collected when consumer enters the Site using Meta, Inc. analytics and cookies; Consumer directly
• Use: Direct, targeted marketing on Facebook/Instagram; Soliciting use of our services on Facebook/Instagram; Analyzing the effectiveness of our advertising
• Third Party Sharing: Yes, Meta, Inc.
• Legal Basis for Collection: Consent; and Our legitimate interest to directly market our products to you and other consumers, ensure that our marketing is relevant, and better understand our consumers and how they engage with our services throughout our Website

 

Hotjar:

• Collects: IP Addresses, Device Type and Generation, Country Location and Language, Website Navigation Data (where you click , what you click on, where a cursor moves on the website, and how long these actions persist on a given page or across pages), Website Action Data (what services and features of the Website you use and how you use them), Cookies, Browser/HTTP Information, Consumer Entered Data, and ISP
• Source: Automatically collected when consumer enters the Site using Hotjar analytics and cookies; Consumer directly
• Use: Analyzing the effectiveness of our Website, its contents and layout and determining how we can better engage consumers through changing how the products and other functions on our Website are presented to consumers
• Third Party Sharing: Yes, Hotjar, Ltd., but only anonymized data and IP Addresses

Legal Basis for Collection: Consent; and Our legitimate interest to better understand our consumers and how they engage with our services throughout our Website so we can improve our services and how we present them to consumers

The Following are Collected Only on Certain Portions of the Site:

 

Contact Us Page/Email

• Collects: First and last names, Email Address, Consumer Directed Message
• Source: Consumer directly
• Use: Servicing consumer accounts; Responding to consumer inquiries; Developing consumer-specific advertisements; and Depending on request, see further uses below
• Third Party Sharing: Advertising Networks; Data Analytic Providers; and Depending on Request, See Further Third Parties Below
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, maintaining consumer accounts, developing advertising campaigns, and depending on the request, see further legal bases below

 

Email Sign Up

• Collects: Email Address
• Source: Consumer directly
• Use: Servicing consumers’ accounts; Responding to consumer inquiries; Developing consumer-specific advertisements
• Third Party Sharing: Advertising Networks and Data Analytic Providers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests and efficient communications with consumers, verifying consumer requests, performing a contract or prior to entering into a contract, maintaining consumer accounts, and developing advertising campaigns

 

Gift Card Balance

• Collects: Gift Card Number and Gift Card Pin
• Source: Consumer directly
• Use: Servicing consumer accounts
• Third Party Sharing: None
• Legal Basis for Collection: Our legitimate interest in processing consumer requests, verifying consumer requests, performing a contract or prior to entering into a contract, and complying with applicable law

 

Gift Card Purchase

• Collects: First and last names, Email Address, Message from Consumer
• Source: Consumer directly
• Use: Servicing consumer accounts; Providing access to discounts, promotions, and services; Facilitating payments, returns, and feedback; Quality Control; Auditing consumer preferences; Managing consumer address book
• Third Party Sharing: Advertising Networks and Data Analytic Providers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests, verifying consumer requests, performing a contract or prior to entering into a contract, auditing the quality of our services and consumer preferences, and complying with applicable law

 

Account Creation

• Collects: First and last names, Address, Phone Number, Email Address, Account Password, Account Number
• Source: Consumer directly
• Use: Servicing consumer accounts; Providing access to discounts, promotions, and services; Facilitating payments, returns, and feedback; Quality Control; Auditing Consumer preferences; Managing consumer address book
• Third Party Sharing: Advertising Networks and Data Analytic Providers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, maintaining consumer accounts, auditing the quality of our services and consumer preferences, and developing advertising campaigns

 

Address Book

• Collects: First and last names, Addresses, Phone Number
• Source: Consumer directly
• Use: Servicing consumer accounts; Providing access to discounts, promotions, and services; Facilitating payments, returns, and feedback; Quality Control; Auditing Consumer preferences; Managing consumer address book
• Third Party Sharing: Advertising Networks and Data Analytic Providers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, maintaining consumer accounts, auditing the quality of our services and consumer preferences, and developing advertising campaigns

 

Account Information

• Collects: First and last names, Email Address, Account Password
• Source: Consumer directly
• Use: Servicing consumer accounts; Providing access to discounts, promotions, and services; Facilitating payments, returns, and feedback,
• Third Party Sharing: Advertising Networks and Data Analytic Providers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, maintaining consumer accounts, and directly marketing to consumers discounts, promotions, and services they are interested in

 

My Payment Data

• Collects: First and last names, Email Address, Account Password, Credit Card Information
• Source: Consumer directly
• Use: Servicing consumer accounts; Providing access to discounts, promotions, and services; Facilitating payments, returns, and feedback
• Third Party Sharing: Payment and Returns Processor
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, maintaining consumer accounts, and directly marketing to consumers discounts, promotions, and services they are interested in

 

Email Subscription

• Collects: First and last names, Email Address, Zip/Postal Code
• Source: Consumer directly
• Use: Servicing consumer accounts; Providing access to discounts, promotions, and services; Facilitating payments, returns, and feedback
• Third Party Sharing: Advertising Networks and Data Analytic Providers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, maintaining consumer accounts, and directly marketing to consumers discounts, promotions, and services they are interested in

 

Request a Catalog

• Collects: First and last names, Address, Phone Number
• Source: Consumer directly
• Use: Servicing consumer accounts; Advertising; and Soliciting or enabling a commercial transaction
• Third Party Sharing: None
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, providing alternate means to access our services, and directly marketing to consumers the services they requested

 

 Live Chat

• Collects: First and last names, Email Address, Consumer Service Ticket Number, Consumer Directed Message
• Source: Consumer directly
• Use: Servicing consumer accounts; Auditing consumer preferences, experiences, and interactions with the Site to ensure advertisements are effective and reaching consumers
• Third Party Sharing: Consumer Service Operator
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, maintaining consumer accounts, auditing consumer preferences so that advertisement campaigns reach the right consumers, and monitoring the functionality of the Site and services through consumer experiences

 

 Login

• Collects: Email and Account Password
• Source: Consumer directly
• Use: Servicing consumer accounts; Providing access to discounts, promotions, and services; Facilitating payments, returns, and feedback
• Third Party Sharing: Advertising Networks and Data Analytic Providers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, maintaining consumer accounts, maintaining the security of the Site and consumer data, and directly marketing to consumers discounts, promotions, and services they are interested in

 

Dealer Login

• Collects: Email and Account Password
• Source: Consumer directly
• Use: Servicing consumer accounts; Providing access to discounts, promotions, and services; Facilitating payments, returns, and feedback
• Third Party Sharing: Advertising Networks and Data Analytic Providers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, maintaining consumer accounts, maintaining the security of the Site and consumer data, and directly marketing to consumers discounts, promotions, and services they are interested in

 

Employment

• Collects: First and last names, Phone Number, Email Address, Resume (contents depend on consumer)
• Source: Consumer directly
• Use: Reviewing and employing new hires; Contacting and engaging with applicants; Performing legal obligations
• Third Party Sharing: Human Resources Provider
• Legal Basis for Collection: Our legitimate interest in processing employment requests in performance of a contract or prior to entering into a contract, screening employment candidates to choose the best and most qualified applicant, and complying with applicable law

 

 Cart

• Collects: Promo/Coupon Code, Gift Card Code, Gift Card Pin, Zip/Postal Code
• Source: Consumer directly
• Use: Estimating shipping charges; Facilitating consumer payments, returns, and feedback
• Third Party Sharing: None
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract and receiving feedback about our services from those who use our services

 

Checkout

• Collects: First and last names, Address, Phone Number, Credit Card Information
• Source: Consumer directly
• Use: Facilitating consumer orders, payments, returns, and feedback; Processing payments
• Third Party Sharing: Payment Processors and Shippers
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract and receiving feedback about our services from those who use our services

 

 The Following are Collected Only on Specific Lancaster Archery Sites:

lancasterarcheryacademy.com or offline

 

Sign Electronic Waiver

• Collects: First and last names, Telephone Number, Email Address, Date of Birth, Signature, and if the participant is a minor, that minor’s parent’s or guardian’s Name, Telephone Number, Email Address, and Signature
• Source: Consumer directly
• Use: Facilitate participation in Lancaster Archery events, competitions, parties, and activities; Undertaking activities to verify or maintain the quality or safety of the services that we provide
• Third Party Sharing: None
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, maintaining the quality and safety of our services, and complying with applicable law

 

Register Here/Book This Event

• Collects: Email, Account Password, Notes entered at the direction of consumer
• Source: Consumer directly
• Use: Facilitate participation in Lancaster Archery events, competitions, parties, and activities; Undertaking activities to verify or maintain the quality or safety of the services that we provide
• Third Party Sharing: Event registration database and software
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, maintaining the quality and safety of our services, and complying with applicable law

 competitionarcherymedia.com or offline

 

Advertise

• Collects: Company Name and Website, Contact Person’s Name, Email Address, Phone Number, and Message entered at the direction of the consumer
• Source: Consumer directly
• Use: Facilitate direct sales of advertising; Provision of advertising services
• Third Party Sharing: None
• Legal Basis for Collection: Our legitimate interest in maintaining consumer accounts, maintaining the security of the Site and consumer data, and directly marketing to consumers discounts, promotions, and services they are interested in

 

The Following are Unique to Offline Collection:

 

LAS Insider SMS

• Collects: Telephone Number and Email Address
• Source: Consumer directly
• Use: Marketing; Soliciting or enabling a commercial transaction
• Third Party Sharing: Marketing and data analytic providers. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, verifying consumer requests, maintaining consumer accounts, and directly marketing to consumers discounts, promotions, and services they are interested in

 

Point-of-Sale/Register

• Collects: First and last names, Address, Telephone Number, Email Address, Credit Card information, Gift Card Code, Gift Card Pin, Zip/Postal Code
• Source: Consumer directly
• Use: Facilitating consumer orders, payments, returns, and feedback; Processing payments
• Third Party Sharing: Payment and Returns Processors
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract and receiving feedback about our services from those who use our services

 

Call or Fax Us Options

• Collects: Telephone Number, Fax Number, and Consumer Directed Message (see online collection categories above that correspond to consumer’s call or fax request)
• Source—Consumer directly
• Use: See online collection categories above that correspond to consumer’s call or fax request (i.e. if calling to purchase a gift card, see the Gift Card Purchase category above)
• Third Party Sharing: See online collection categories above that correspond to consumer’s call or fax request
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, receiving feedback about our services from those who use our services, and see online collection categories above that correspond to consumer’s call or fax request

 

Mail

• Collects: First and last names, Address, and Consumer Directed Message (see online collection categories above that correspond to consumer’s mail request)
• Source: Consumer directly
• Use: See online collection categories above that correspond to consumer’s mail request (i.e. if mailing to purchase items from our catalog, see the “Cart” and “Checkout” categories above)
• Third Party Sharing: See online collection categories above that correspond to consumer’s call or fax request
• Legal Basis for Collection: Our legitimate interest in processing consumer requests in performance of a contract or prior to entering into a contract, receiving feedback about our services from those who use our services, and see online collection categories above that correspond to consumer’s call or fax request

 

Notice of Financial Incentives

We offer financial incentives or price differences in the form of discount coupons or coupon codes only in the following circumstances. First, we provide a coupon to you if you are a first-time subscriber to our email mailing list. When enrolling in our email mailing list we collect your email address. You can opt out of the email mailing list at any time by clicking “unsubscribe” at the bottom of any email we send to you. Second, we provide coupons to our SMS Insider program members when they text “JOIN” to 52154. When enrolling in our SMS Insider program, we collect your phone number and email address. You can opt out of the SMS Insider program at any time by texting “STOP” to any text we send you or to 52154.

 

We collect the above information from you so that we can provide the coupons to you and so that we can directly market our services to you, such as new products and promotions. Our consumers’ use of our comprehensive archery services has made us into the company we are today. Your patronage and the information you provide to us is incredibly valuable. While we value each and every consumer, big or small, the value of the data that consumers provide through the email mailing list and SMS Insider program is proportional to how frequently a consumer uses our services. The result is that when a consumer spends more with us it receives a larger savings with the coupons and the marginal value of us retaining that information for future direct marketing to that consumer increases the more that consumer spends. Any coupon, financial incentive, or price or service difference has no cash value.

 

Managing Personal Information on Your Own

We understand our emails may not always be relevant; for your convenience, an unsubscribe link is included at the bottom of each email. You may also manage your email preferences at any time by visiting http://www.lancasterarchery.com/preference-center. You can also manage certain consumer account information by logging into your account on the My Account or Log In pages.

Consumers and consumer account holders should be aware that for Lancaster Archery to create accounts or enter into agreements or contracts with consumers, consumers must provide certain personal information to Lancaster Archery Supply. If that personal information is not provided, an account cannot be created or a transaction cannot be completed. For instance, you cannot create an account without providing a name and you cannot purchase goods for shipment without providing an address. To the extent you are unwilling to provide the basic personal information that is required to create accounts or enter into agreements or contracts with us, you will not be able to create such accounts or enter into such agreement or contracts.

 

Lancaster Archery Will Never Sell Your Personal Information

No matter what type of personal information we collect, we will only use it in the manner described above, and Lancaster Archery will never sell your personal information, including the personal information of minors 15 years old or younger.

 

Personal Information of Minors

Lancaster Archery does not knowingly collect the personal information of minors who are 15 years old or younger. Additionally, we do not target our services to or solicit the personal information of minors who are 15 years old or younger. If you are aware that we have collected the personal information of a minor who is 15 years old or younger, please contact us using the “Who to Contact” information at the end of this Privacy Policy.

 

External Links to Third Party Websites

Our website includes social media features and external links, such as links to our Facebook, YouTube, Twitter, Soundcloud pages, and links to vendor pages. Your interactions with these features are governed by the privacy policy of the company providing those features or services, including when you click on these links or buttons, sign in using these links, or enter information into prompts initiated by these links or buttons.

 

Information About our Use of Cookies

Like many other websites, we ask you to allow us to use “cookies” to remember information about you and improve your browsing experience on the Site. The Site uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. If you reject cookies, you may still use the Site, but your ability to use some features or areas of the Site may be limited. We may also work with third-party providers who may use cookies on the Site. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org or www.networkadvertising.org

 

How Lancaster Archery Protects Personal Information

Lancaster Archery follows generally-accepted standards to protect personal information and information submitted by consumers, both during transmission and once we receive it. Lancaster Archery maintains all consumer personal information in carrier-class secure facilities protected by firewalls and other security devices. These measures are designed to protect visitor and consumer information from loss, misuse, or unauthorized alteration. Lancaster Archery employs various information security mechanisms and internal policies and procedures to protect information from disclosure to unauthorized third parties. We routinely audit our practices and policies to meet industry standards for data protection. We maintain the highest levels of PCI-DSS (Payment Card Industry Data Security Standard) compliance, in addition to following NIST (National Institute of Standards and Technology) Cybersecurity Framework. Lancaster Archery provides an SSL encrypted, password-protected mechanism and certification for logging in, viewing, uploading, and extracting consumer data.

Personal information provided to Lancaster Archery by consumers remains the property of consumers.

 

Who to Contact 

To report any issues or concerns, or to contact Lancaster Archery with any questions regarding this Privacy Policy, email us at privacyrequest@lancasterarchery.com  or call 1-855-922-7772 .

You may also contact us as follows:

Fax: 717.556.1390
Postal Address: Lancaster Archery Supply, 21 Graybill Road, Leola, PA 17540