The Best Aim. Ever. 

The Prime Hold is the culmination of years of industry-leading technology and consistency. The engineers at Prime have never taken the easy road, and that has led them to produce the most forward-thinking, archer-focused bows on the market. Now, with the Hold, Prime have created the most stable and best-aiming flagship out there, and their new Align tuning system brings simple, accurate precision. 

Their center-grip AST riser, swerve design, integrated side bar, and cam system all work to achieve the best aiming bow out there, and their tuning system ensures reliable and accurate tuning - even on the shooting line.
 

Features: 

• New Cntrax™ Cam System: The Centrax Cam System is the newest Prime Cam innovation. More speed, an adjustable backwall, and increased string angle make for the best cam system Prime has offered.
• New Align™ Tuning System: Introducing the Align system, the easiest most precise tuning system on the market. The Align system adjusts the pockets, making sure the cam is always balanced on the center of the axle. Tuning doesn't require a bow press and micro adjustable with Allen keys, making the smallest adjustments easy.
• New Integration Options: The Prime Hold allows for industry leading integrated accessories. Picatinny style mounts allow for integrated sights, rests, and the TriLite™ Kickstand. The Hold series also has its own integrated quiver, the SherpaLite™. New to the Hold is the SIM (Simple Integrated Mount), an integrated back bar mounting system for weight reduction and increased stability on your overall setup.
• New Nano2 Grip™: The newest version of the Nano Grip has an overall shape redesign with a flatter back and throat area for more consistency. The grip is screwless for a sleeker, simple look. A triangle on the grip now calls out the center of the bow, where Prime separates itself from every other bow.
• Center Grip Riser: Prime bows are designed with the grip in the center to improve aiming and accuracy. By moving the grip to the center of the bow, more mass is shifted below the grip - offering maximum stability and accuracy without needing to add additional weight, improving the entire shooting system.
• AST™ Riser Design: Advanced Structures Technology (AST) focuses on bringing together the right materials to the exact places using perfect processes in bow manufacturing. The result is a lighter, stiffer, more precisely made bow. American-made carbon rods are the lightest, strongest, most consistent forms of carbon. Using these allow Prime to increase stiffness by 47.5% while decreasing overall weight by nearly half a pound. The Hold is the lightest, stiffest bow on the market that doesn't compromise precision and accuracy.
• X-Weld™ Bonding: The X-Weld bonding process truly demonstrates a leap in engineering and durability standards. Prime's X-Weld delivers exceptional strength, achieving 8,000Ibs of pull strength per carbon-to-aluminum joint. This is 10 times the required strength needed in bow design.